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·March 24, 2026·6 min read

AI “Creativity” is More Predictable Than Human Thought

New research shows that while AI can produce "creative" answers, its outputs are far more repetitive and predictable than human thought. Relying on LLMs for brainstorming may unintentionally limit the diversity of human ideas.

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·February 25, 2026·7 min read

Bilingual Creativity Gap: Native Language Sparks Brighter Ideas

Lost in translation. Scientists discover that thinking in a second language can dull your creative edge because your native tongue provides "higher-definition" mental images.

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·December 2, 2025·7 min read

Creativity Key to Slowing Brain Aging

Regular creative activity is linked to a younger-looking brain and slower brain aging, according to a large international brain-imaging analysis. People who regularly danced, made music, created visual art, or played strategy-based video games showed brain patterns associated with delayed aging.

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·June 30, 2025·4 min read

Left-Handed Creativity Myth Debunked

The long-standing belief that left-handed people are more creative has been challenged by a new meta-analysis of over a century of research. After reviewing nearly 1,000 studies, researchers found no consistent advantage in creative thinking for lefties—in fact, right-handers slightly outperformed on some tests.

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·May 13, 2025·5 min read

Changing Places Sparks Creativity

A new study finds that Nobel Prize winners who moved more frequently or worked in multiple locations began their groundbreaking research years earlier than peers who stayed in one place. By exposing themselves to new ideas and collaborators, mobile scientists accelerated their creative output.

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·July 15, 2024·6 min read

Creativity’s Neural Origin Revealed

Researchers have identified how the brain's default mode network (DMN) collaborates with other regions to produce creative thought. By using advanced brain imaging techniques, they tracked real-time brain activity during creative tasks.

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·July 12, 2024·5 min read

AI Enhances Story Creativity but Risks Reducing Novelty

A new study shows that AI helps make stories more creative, engaging, and well-written, especially for less creative writers. The research found that AI assistance boosts novelty and usefulness, making stories more enjoyable and less boring. However, it also warns that widespread use of AI may reduce the diversity and uniqueness of creative works. The findings highlight both the potential and risks of using AI in creative writing.

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·August 22, 2023·7 min read

How Creativity Training Helps Kids Tackle Life’s Hurdles and Boosts Resilience

Training elementary school students in creativity has shown potential in amplifying their resilience against real-world challenges. Researchers equipped third to fifth graders with literary techniques to enhance creativity when addressing problems.

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·July 6, 2023·5 min read

AI Outperforms Humans in Creativity Test

Artificial Intelligence (AI), specifically GPT-4, was found to match the top 1% of human thinkers on a standard creativity test. The AI application ChatGPT, developed using GPT-4, excelled in fluency and originality in the Torrance Tests of Creative Thinking, a widely recognized tool for assessing creativity.

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·May 22, 2023·5 min read

Charismatic Robot Voices: A Boost for Team Creativity?

Robotic voices with a charismatic tone can positively influence the creative performance of teams. Researchers designed a social robot's speech to sound charismatic, employing a confident, passionate tone and tested its effects on students during a creativity task.

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·May 15, 2023·9 min read

Dream to Create: Sleep Onset Boosts Creativity

Researchers discovered targeted dream incubation during the sleep onset phase may enhance creativity. The study found that participants given a specific topic to dream about during this phase performed more creatively in tasks related to that topic. This 'targeted dream incubation' led to the generation of more creative stories compared to those who napped without a specific prompt or stayed awake. The study suggests that the brain makes wider connections between disparate concepts during this dream state, enhancing creative performance.

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·April 12, 2023·3 min read

How Creativity Is Possible Despite Frustration

People can unlock their creative potential and enhance their creativity by embracing frustration and using it as a tool to inspire new methods and ideas.