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Superhero Culture Magnifies Aggressive, Not Defending Behaviors

Summary: Kids pick up themes of aggression, rather than defending behaviors, from exposure to the superhero culture, a new study reports.

Source: Brigham Young University.

There’s a lot of good that kids can take away from watching their favorite superheroes — defending and protecting the weak, using their talents to help others and fighting for a cause that’s bigger than themselves, to name a few.

BYU family life professor Sarah M. Coyne decided to study what it was, exactly, that preschool-aged boys and girls took away from exposure to superhero culture, and it wasn’t the many positive traits that shone through.

“So many preschoolers are into superheroes and so many parents think that the superhero culture will help their kids defend others and be nicer to their peers,” Coyne said, “but our study shows the exact opposite. Kids pick up on the aggressive themes and not the defending ones.”

Coyne found that children who frequently engage with superhero culture are more likely to be physically and relationally aggressive one year later. She even found the children were not more likely to be defenders of kids being picked on by bullies and were not more likely to be prosocial.

The study published this week in the Journal of Abnormal Child Psychology.

Last spring, Coyne authored a study on the effects of Disney Princess culture on young children, finding the perpetuation of stereotypes that could have damaging effects. The research received national and international media attention. It also trended worldwide on Facebook.

Like her recommendations about princess culture, Coyne echoes the same sentiment with superhero culture: these findings do not suggest that parents need to totally disengage their children from superheroes.

“Again, I’d say to have moderation,” Coyne said. “Have your kids involved in all sorts of activities, and just have superheroes be one of many, many things that they like to do and engage with.”

Findings like these give parents the opportunity to have a conversation with their children. Coyne says to not be afraid of pointing out the positives as well as the negatives of the media their children are consuming.

Coyne theorizes that a reason why children may latch on to the violent behavior and not the prosocial behavior of superheroes is in part, due to the complexity of the superhero media. The vast majority of superhero programs are not created for preschool children, even though the current study found that many preschoolers still regularly watched superhero media. These programs contain complex storylines that interweave violence and prosocial behavior, and preschoolers do not have the cognitive capability to pick out the wider moral message that is often portrayed.

Coyne also states that there is likely some additional desensitization associated with consuming violent media. Reduction in cognitive and emotional responses has been shown to be associated with exposure to violent media. That reduction of response to the victims of violence on the TV screen, computer or tablet, could be associated to a lack of empathy for the victims of violence on the playground or at school.

Participants in the study consisted of 240 children whose parents responded about the level of engagement their children had with superhero culture. Parents were asked how often their children watched superhero media and how much they identified with various superheroes. Children were also individually interviewed, asked identify 10 popular superheroes, identify their favorite superhero and explain why they liked that superhero the best.

The children’s responses in the study about their favorite superheroes provided important insight in the study. Various responses included superhero merchandise (26%), image (20%) and interpersonal characteristics (21%). Given the focus of the current study, we used a subcode to examine any defending or violent themes. Of those who specified characteristics in superheroes, 10% noted some defending ability of the superheroes:

“Because he shoots webs and he saves people.” Twenty percent of these children associated their favorite superhero with some type of violent skills. For example, “He’s big and can punch” and “He smashes and gets angry.” Some were milder, while others suggested blatant aggression. “Because he can smash and destroy everything, and he doesn’t care because he’s a big bully.” Another child stated that Captain America was his favorite superhero “because he can kill.” The remaining 70% of skills-related comments by children were benign in nature: “Because he is big and strong” and “Because he is cool and can fly.”

Image shows a boy in a Batman costume.

Children don’t have to completely disengage with superhero culture, but parents should foster a wide variety of interests and talk to their kids about media influences, according to new research from BYU. NeuroscienceNews.com image is credited to Jaren Wilkey/BYU Photo.

Coauthors on the study included fellow BYU professors Laura Stockdale and David Nelson, along with BYU graduate students Kevin Collier and Lee Essig, as well as Jennifer Linder from Linfield College.

With three sons of her own, and another on the way in two weeks, Coyne has seen superhero culture played out in her own home.

“It is nearly impossible to avoid the superhero culture in America,” Coyne said. “I currently have a three-year-old son who likes Spiderman even though he has never seen the movies. He dresses up as Spiderman occasionally and will go around pretending to shoot webs. The point of the study is not to ban superheroes as they can be a fun and magical part of childhood. However, the superhero culture can become consuming, especially if kids are watching the movies, playing with the toys, strongly identifying with the characters, dressing up, etc. This study is all about balance. For example, my son is almost equally as likely to pretend he is Elsa and belt out the lyrics to ‘Let it Go. It’s about finding balance and ways to talk about superheroes that focus on the positive aspects.”

About this psychology research article

Source: Jon McBride – Brigham Young University
Image Source: NeuroscienceNews.com image is credited to Jaren Wilkey/BYU Photo.
Original Research: Full open access research for “Pow! Boom! Kablam! Effects of Viewing Superhero Programs on Aggressive, Prosocial, and Defending Behaviors in Preschool Children” by Sarah M. Coyne, Laura Stockdale, Jennifer Ruh Linder, David A. Nelson, Kevin M. Collier, and Lee W. Essig in Journal of Abnormal Child Psychology. Published online January 9 2017 doi:10.1007/s10802-016-0253-6

Cite This NeuroscienceNews.com Article
Brigham Young University “Superhero Culture Magnifies Aggressive, Not Defending Behaviors.” NeuroscienceNews. NeuroscienceNews, 11 January 2017.
<http://neurosciencenews.com/agressive-behavior-superhero-culture-5915/>.
Brigham Young University (2017, January 11). Superhero Culture Magnifies Aggressive, Not Defending Behaviors. NeuroscienceNew. Retrieved January 11, 2017 from http://neurosciencenews.com/agressive-behavior-superhero-culture-5915/
Brigham Young University “Superhero Culture Magnifies Aggressive, Not Defending Behaviors.” http://neurosciencenews.com/agressive-behavior-superhero-culture-5915/ (accessed January 11, 2017).

Abstract

Pow! Boom! Kablam! Effects of Viewing Superhero Programs on Aggressive, Prosocial, and Defending Behaviors in Preschool Children

Many schools and parents try to motivate children to become defenders of victimized peers. Defending behavior is common in the media (particularly in superhero programs); however, no study has examined the effect of media on defending behavior. The aim of the study was to examine longitudinal associations between superhero engagement and a variety of aggressive, prosocial, and defending behaviors in preschool children. Participants consisted of 240 preschoolers (49% male) and their parents who reported on child media use and outcomes at 2 different time points. Preschooler’s engagement with superheroes was related to increased physical and relational aggression 1 year later. Engagement with superheroes was not related to prosocial or defending behaviors. Implications of the results are discussed.

“Pow! Boom! Kablam! Effects of Viewing Superhero Programs on Aggressive, Prosocial, and Defending Behaviors in Preschool Children” by Sarah M. Coyne, Laura Stockdale, Jennifer Ruh Linder, David A. Nelson, Kevin M. Collier, and Lee W. Essig in Journal of Abnormal Child Psychology. Published online January 9 2017 doi:10.1007/s10802-016-0253-6

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